Even though women are likely to live longer than men, their hormonal changes make them far more susceptible to age-related memory loss like Alzhemier’s disease and other conditions. Yet gender is often not a primary consideration by the medical community  — but more and more research shows that it should be. Professor of neuroscience, neurology, and radiology Lisa Mosconi directs the Women’s Brain Initiative at Weill Cornell Medical College. Her latest book is “The XX Brain.” She discusses the female brain’s unique risks and strengths and ways to maximize cognitive health with Natalie Morales of NBC’s TODAY Show.