Ben Boyd is chief client strategy officer at Edelman, where he oversees the client experience program. He serves as a counselor to C-suite executives and partners with global client teams on Fortune 500 companies, including HP, Johnson & Johnson, Shell, and The Home Depot, to support and address client needs and challenges. Boydis responsible for and a leading expert on Edelman’s global signature intellectual property studies, The Trust Barometer and The Earned Brand Study. He previously led Edelman’s Global Corporate Practice, oversaw Global Practices and Sectors, managed the global marketing function, guided Edelman’s work with GE, and drove the firm’s recent internal transformation agenda.
Previously
What is trust? “A firm belief in the reliability, truth, ability, or strength of someone or something.” (We googled it). How much, not to mention who, we should trust is more...
Business is the job and wealth creator—but even in an era of record-low unemployment, inequality in America continues to grow. Are there choices points for business? Which a...