HRH Ambassador Reema Bandar Al Saud

HRH Princess Reema Bandar Al Saud was appointed ambassador to the United States on February 23, 2019, by the Custodian of the Two Holy Mosques King Salman bin Abdulaziz. She is the first woman in the country’s history to serve in the role of Ambassador. From 2007 until 2015, HRH was the CEO of Alfa International Company Limited where she commissioned a study on Obstacles for Women in the Workplace, which set the tone for female inclusion in retail and resulted in opening the first workplace nursery. In 2013, she founded Alf Khair, a social enterprise aimed at elevating the professional capital of Saudi women through enabling financial self-sufficiency. In 2016, HRH left the private sector to begin a career of public service as Vice President of Women’s Affairs at the Saudi General Sports Authority where she developed policies and programs that benefited women and children, she was promoted to Deputy of Development and Planning. In 2018, she was appointed President of the Mass Participation Federation, making her the first woman to lead a multi-sports federation in the Kingdom.