Robin Koval
CEO and President, Truth Initiative (Festival Underwriter); Author, Grit to Great
Robin Koval is CEO and president of Truth Initiative, a public health organization working toward a culture where all youth and young adults reject tobacco. Since 2013, she has led campaigns such as the truth® youth tobacco prevention campaign and public communication efforts such as “Left Swipe Dat,” based on the fact that a dating profile with a smoking selfie is two times more likely to get rejected. Previously, Koval was co-founder and CEO of the Kaplan Thaler Group and CEO of Publicis Kaplan Thaler, growing the start-up into a billion-dollar advertising agency. With Linda Kaplan Thaler, she authored the New York Times best-seller Grit to Great. (Festival Underwriter Presenter)
Previously
While there are no ironclad rules for producing children who perform well in school, pursue healthy behavior, and work towards wise goals, there are proven strategies that can...