Is Activism Good Business? A Conversation with Patagonia's CEO
Setup
Clothing and recreational equipment company Patagonia has sued the Trump administration over its resolution to reduce the Bears Ears and Grand Staircase-Escalante national monument. CEO Rose Marcario says she’s acting according to the company’s values, and customers buy its products because it protects public lands, develops sustainable fabrics, and invests in sustainable agriculture. And in fact, under Marcario’s leadership, Patagonia has quadrupled revenues, proving that the company’s bold activism is good for business and the planet. Underwritten by PayPal.
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